Bihar Junior Fashion Show
We built an energetic, kid-safe event identity that feels glamorous yet friendly—scalable from city-wide auditions to the grand runway stage.
The Vision
Create a joyful, credible platform for kids (3–17 yrs) to experience the runway—where parents trust the process and participants feel like stars.
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The Challenge
Design a system that blends fashion-week sophistication with child-friendly warmth, and that stays consistent across multi-city auditions (Patna, Muzaffarpur, Bhagalpur, Gaya, Darbhanga) and the finale.
The Impact
The show presents a unified, premium experience from discovery to runway. Parents get clarity, kids feel celebrated, and the organizing team can spin up city variants in minutes using the same design kit.
The Branding
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Visual Identity – High-impact wordmark Juniᴏr with a compact “Bihar” tag; a sparkling pink–lavender palette with rays/halftones; star & sparkle accents for celebratory feel.
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Audition Campaign – City-specific roll-ups, easel posters, street lightboxes, and social tiles with date/time/venue, QR-based registration, and parent-focused info.
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Stage & Venue – Backdrop walls, banner stands, judge/profile cards, and directional signage built on a modular grid for quick, error-free production.
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Social Media – Creatives for announcements, shortlists, judges, and show highlights—portrait-first templates that keep photography hero.
The Core of BJFS
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Star Moments for Kids – Confidence, expression, and stage presence.
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Parent Clarity – Clean info design, QR registrations, and contact strips.
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Glam Meets Safe – Fashion aesthetic adapted for a child audience.
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Built for Scale – One system, many cities and stages.
