Little Sunshine Preschool
We designed a warm, child-first identity that feels joyful for kids and reassuring for parents—consistent across forms, posters, signage, and admissions campaigns.
The Vision
Position Little Sunshine as a safe, playful preschool where learning is hands-on and hearts are happy—a place parents trust and children can’t wait to return to.
The Challenge
Create a cohesive system that balances joy (for children) with clarity & credibility (for parents), works beautifully in print and outdoor, and scales to bilingual communication.
The Impact
Little Sunshine now communicates with one voice—joyful visuals for kids, structured information for parents. Admissions touchpoints are easy to read, staff reuse modular layouts faster, and the brand looks credible across every medium.
The Branding
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Visual Identity – Friendly heart-and-sun mark, rounded typography, and a cozy palette of sunset reds, peach, and cream—soft on the eyes, strong on recall.
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Admissions Creatives – Hoardings, street posters, and flyers highlighting STEM toys, activity-based learning, CCTV access for parents, and NEP-aligned curriculum—with clear CTAs and QR codes.
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Stationery & Forms – Letterhead and admission forms with generous spacing, icons for quick scanning, and teacher-friendly sections to reduce errors.
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Signage – Clean outdoor boards and wayfinding that look welcoming and premium, even from a distance.
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The Core of Little Sunshine
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Joyful Learning – Play, expression, and early STEM activities.
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Safe & Caring – CCTV access for parents and attentive classrooms.
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Foundational Growth – Social–emotional learning alongside basics.
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Parent Clarity – Simple messages, bilingual options, clear CTAs.
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